Website redesign
Make your offer clearer, your website easier to use and the next step easier to take. Founder-led strategy, content, design and development, with AI and technology chosen around your business.
Show us your current siteFor businesses ready to rethink an existing website.
Founder-led. From Bangalore. Built around your business.
Selected work
Enterprise connected planningWebflow
A referral-led consultancy, rebuilt in Webflow for new visitors: ten solution pages, six industry pages and case studies.
D2C ethnic fashionShopify
A Mysore label trading since 1975, taken online with a Shopify store where shoppers browse by occasion, fabric and fit.
Enterprise AI implementationWebflow
A brand system and Webflow website built for an AI company. One visual language designed to hold from the first page to the last.
When it’s time to redesign
Your website no longer reflects what your business offers.
You’re paying for traffic, but the next step isn’t clear.
Simple updates take more time than they should.
Visitors have to work too hard to understand why you’re the right choice.
Not the right fit if
What we do
Define who the website is for, what it needs to communicate and what people should do next.
Shape the messaging, page structure and journeys that help visitors understand your offer and take the next step.
Give your business a clear, distinctive presence, with pages and interactions designed for every screen.
Build a fast, responsive website with the content tools, functionality and integrations your business needs.
The technology follows the website.
Show us your current siteTechnology + AI
We choose technology around your content, customers and the people managing the website. Webflow and Shopify are core capabilities, alongside Astro, Next.js, custom development, integrations and AI.
Design
Website structure, page layouts and responsive designs, worked through before development.
Business websites
Flexible design and content management for marketing, service and content-led websites.
Commerce
Storefronts built around your products, customers and the journey from discovery to checkout.
Website functionality
Intelligent search, product discovery, conversational interfaces, personalisation and agents.
Modern web
Websites with custom frontends, flexible content architecture and connected functionality.
Motion
Interactions and animation that guide attention and make the website feel considered.
Development + integrations
Headless websites, APIs, business-system integrations and automation built around your requirements.
AI also supports our research, content, design, development and QA. People review the work and decide what ships.
Why Burgundy
Pranay Jain leads the project and stays involved in strategy, content, design and development. Specialists join where needed, with the key decisions connected from the first conversation through launch.
Before Burgundy, Pranay spent six years working across more than 50 Webflow and Shopify projects. His work during that time was recognised at the afaqs! Foxglove Awards, afaqs! Marketers’ Xcellence Awards, and Meta Big Bang Awards.
Before we start
Share your current site and what isn’t working. You don’t need a finished brief to start the conversation.
Messaging, page structure and content are considered alongside UX and design. Your scope sets out what we’ll create together.
We look at the content, journeys and functionality worth carrying forward. A redesign should build on what your business has already learned.
We consider how your team will manage the website. Ongoing improvements can continue through a separate WebOps engagement.
How it works
Discuss your redesign
Share your website and what needs to change. We’ll review your brief, then discuss whether Burgundy is the right fit and how to approach the redesign.
Thank you. We'll review it and reply by email.